Profile

Mr. Walter Vieira lighting the lamp-web

Walter Vieira has been described by Philip Kotler (the world’s guru on ‘Marketing’) as one of ‘the best speakers on Marketing in Asia, and perhaps world wide.’

Walter is a Certified Management Consultant; and a Fellow of the Institute of Management Consultants of India. He has been in the practice of management consultancy since 1975 when he set up the first marketing consultancy company in India. He was awarded the Life Time Achievement Award for Consulting in 2005 and Life Time Achievement Award for Marketing in 2009.

He earlier worked in senior positions in Glaxo, Warner Lambert & Boots for 14 years, when he left as Marketing head for India – and concurrently General Manager for Boots, Sri Lanka and Bangla Desh. He was responsible for some of the most successful launches in the pharmaceutical industry.

Walter has been consultant in marketing and training to many of the largest corporations in India – The A V Birla Group (textiles, cement, aluminium); Tatas (IT, cosmetics, consumer, chemicals; Mafatlal (textiles); Levers; BASF; Bayer; Hoechst; Philips et al and organizations in USA, Middle East; Africa, South East Asia. He has covered a broad canvas from Industrial products to FMCG.

Walter is the only speaker to be invited to address three consecutive World Congress of Management Consultants in Rome, Yokohama and Berlin.

Walter has the distinction of writing the longest running column ‘Executive Career path’ for Business World (India). He has published over 700 articles in the Business & General press.

He has written 11 books – some of them best sellers – translated into Chinese and Indonesian and 3 books in collaboration with Prof. C. Northcote Parkinson of Parkinson’s Law fame.

He has been active in social marketing – and has been ‘probono’ consultant to Cancer Aid Society; World Wildlife Fund for Nature; Consumer Education & Research Centre; The Workshop for Mentally Challenged Women – among others.

He has been the President of the Institute of Management Consultants of India (1986-1991); the Founder/Chairman of Asia Pacific Conference of Management Consultants; and the first Asian to be elected Chairman of the 42-country world apex body of management consultants (ICMCI) International Council of Management Consulting Institutes.

Walter has been Visiting Professor since 1989 at the Kellogg Business School, N W University, USA; and has lectured at Cornell; Drexel; Rady; NYU; URI; Lake Forest – in USA; Boston College, Zaragoza, Spain and many other business schools in Asia.

Walter has straddled the space between business and academia – and shares his vast experience with students and peers, to help make this a better world!

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